Instant messaging app Hike on Wednesday launched Total, a product that will allow users to access essential services such as messaging, news and recharge among others without an active data connection. Hike Total will be accessible to users for starting price of Re. 1, and Kavin Bharti Mittal, Founder and CEO, Hike said the company’s goal is to bring more Indians online with Total. The company is using a proprietary USSD-based technology to enable data transfer without an Internet connection.
Hike says Total has four key elements that make the end-to-end experience extremely seamless. Users only need to provide a single login via a phone number to access all Total services, such as messaging, news, horoscope, recharge, wallet, cricket scores and rail information, which take between 100Kb to 1Mb data.
All of the services built on Total can be accessed even without data via proprietary technology. Developed in-house, the proprietary technology, based on the USSD protocol does the heavy lifting of encrypting, compressing and transmitting data.
Hike Total users will be able to purchase data packs starting as low as Re. 1. Mittal said, “We have worked closely with telcos on special data packs for these phones starting as low as Re. 1 to give people a taste of what it feels like. This is really powerful.”
Total users will also get up to Rs. 200 to spend on any of the services when they buy one of these devices.
“We have taken the 15-20 step process of someone coming online and made it into only a few steps. Buy a phone, turn it on and you are good to go. Everything, all the essential services, all work out of the box even without data,” said in a statement.